The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience

Last week, Mark Zuckerberg announced a massive shift in what Facebook's 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family. It's a change that Zuckerberg says is a direct result of community feedback that "public content--posts from businesses, brands, and media--is crowding...