Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps

Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their phones. In fact, Forrester's 2018 Retail Best Practices: Mobile Web study found smartphones will be used in over one-third--or more than $1 trillion--of total U.S. retail...