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TV’s Share of Ad Spend Expected to Continue Its Decline This Year

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Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will bring TV's share of ad spend down to less than a third of U.S. ad revenue in 2018, falling from...

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