These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a meeting of the doomed. AppsFlyer, mParticle, Braze, and Amplitude have banded together to form the ad-tech version of the Justice League. Calling itself OpenGDPR, the...