These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy

They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free Florida, agency Alma takes a refreshingly respectful approach to encouraging smokers to quit. Instead of extreme scare tactics, the ads...