Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10028

5 Ways to Find the Balance for Marketing CPG Brands

0
0
Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can lead to brand inconsistency and regional irrelevancy. This is especially true of consumer-packaged goods (CPG)...

Viewing all articles
Browse latest Browse all 10028

Latest Images

Trending Articles





Latest Images