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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

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It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaining relevant is a real challenge. Established CPG brands are losing relevance according to Prophet's Brand Relevance Index. While they...

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