This Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully Mash Up Movie Genres

This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the telecom and agency BBDO pay off the campaign's concept by blending multiple genres into each ad. The result are mini-films that veer in...