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Grizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr Pepper Ten


Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch L.A.'s new "Mountain Man" spot for Dr Pepper Ten is living that dream in a parody of macho '70s beer commercials that's goofier than all outdoors. Our hero grows out his beard (itchy, most likely); eats bark off trees (not so tasty, one assumes); calls out for a hawk to fetch him an icy-cold can of the "manliest low-calorie soda in the history of mankind" (no eye-pecking—maybe next time); and gets taxied around by Mr. Bear paddling a canoe (all that fur must be hot as hell). Note to self: Order a bear suit. It commands respect, and I could stand to sweat off a few pounds. A few shorter executions plus credits after the jump.

Client: Dr Pepper Snapple Group
Brand: Dr Pepper TEN

Client Contact:
Chief Marketing Officer: Jim Trebilcock
Director of Marketing: Leslie Vesper
Brand Manager: Angela Snellings
Associate Brand Manager: Erica Hollington
Director of Creative: Shaun Nichols
Advertising Manager: Sharon Leath

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Copywriter: Trey Tyler
Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson
Producer (Post): Matthew Magsaysay

Production Company:
Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography: Corey Walter
1st A.D.: Miles Johnstone

Cut and Run
Editor:   Frank Efron
Assistant Editor: Jeff Carter
Managing Director: Michelle Burke
Executive Producer:  Carr Schilling
Senior Producer: Christie Price

Visual Effects:
The Mill
Executive Producer: Sue Troyan
Producer: Jess Ambrose
Colour Producer: LaRue Anderson
Shoot Supervisor: Tara Demarco
Colorist: Shane Reed
2D Lead Artists: Tara Demarco
3D Lead Artists: John Leonti
2D Artists: Dag Ivarsoy
3D Artists: Ryan Reeb  / Brian Yu
Matte Painting: Lyndall Spagnoletti

Massive Music
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Tim Adams
Producer: Jessica Entner

Sound Design:
Massive Music
Sound Designer: Dean Hovey

Audio Post:
Lime Studios
Mixers: Mark Meyuhas
Assistant Mixers: Matt Miller
Executive Producer: Jessica Locke

Additional Deutsch Credits:
Chief Executive Officer: Michael Sheldon
Account Management Credits:
Group Account Director: David Dreyer
Account Director: Helen Murray
Account Supervisor: Andrew Dubois
Account Executive: Kate DeMallie
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
Business Affairs
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Broadcast Traffic Manager: Gus Meija

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