Agent Provocateur got Penélope Cruz's sister Mónica to shoot this saucy video, from Black Label Productions and director Tim Pope, promoting its 2012 fall/winter collection. The spot is being compared to The Portrait of Dorian Gray by just about everyone who's seen it. But I dunno, I thought it was more like that 30 Rock episode about the HD camera. And while I liked their choice of the Iggy Pop song for the striptease ("Dirt" is one of my favorites), that part of the ad fell kinda flat for me. Nothing against Mónica Cruz—she's a beautiful woman. But the lingerie sequence was trying so hard to be sexy that it just…wasn't.