MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors

MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. The new agency comes to market today with 700 employees across eight offices in North America, Europe and Asia and marries F&B's...