Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10028

Friends Write Tweets Together With Retailer's App

0
0

Wait, I missed International Friendship Day? I guess if I had any friends, I would've known. In most countries it's the first Sunday in August. It's July 20 in Argentina (where it's known simply as Día del Amigo), and this year it inspired a novel campaign from women's fashion retailer Todomoda, ad agency +Castro and advertising students at Escuela Superior de Creativos Publicitarios—allowing friends to literally share tweets. An app allowed one friend to start a 140-character tweet and a second friend to finish it—it then appeared in both feeds. There were also games testing friends' knowledge of each other, with Todomoda discounts as prizes. Per +Castro, the campaign was seen by almost 600,000 Twitter users in two weeks, and 4,000 girls and young women took part. That's impressive, though the whole concept—detailed in the happy-happy shop-shop case study below—makes me wonder if "friendship," by and large, has degenerated to the point where it's nothing more than a promotional peg. Help me find the best deals on the coolest stuff … and let's share a tweet, connect on Facebook and split an order of branded nachos at the mall while we max out our credit cards. In today's world, that's what friends are for.


Viewing all articles
Browse latest Browse all 10028

Latest Images

Trending Articles





Latest Images