4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying Guidelines

The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM executive vice president, chief digital and innovation officer Joshua Lowcock told Adweek. He...