How Advertisers Are Using Robots to Play With Your Feelings

In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as they are the beverage itself. But if the two aren't intrinsically connected, the advertiser risks producing emotional ambiguity. That was the dilemma that startup Spark Neuro's researchers had...