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Video: How Levi’s Assessed a Tumultuous Political Landscape and Used Jeans to Bridge the Divide

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The day after the 2016 election, Levi's Global Brands CMO Jennifer Sey knew the iconic American brand's marketing needed to reflect the current mood of a divided country. Sey shelved an advertising campaign for skinny jeans and got to work creating a new campaign meant to bridge that divide. And it worked. "We were up...

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