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Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTV

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Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in June as a stand-alone video application enabling videos of up to one hour long. The athletic wear and sneaker giant teamed up with...

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