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New Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s Ratings Spiral

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As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines--the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent during March's telecast--they have tapped a new celebrity host who seems to have the Midas touch with brands: Kevin Hart. And...

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