For Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as Important as Its Products

Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt's website, The Forecast will publish organic, travel content, the bulk of which won't be about Summersalt's products but will directly...