Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian...