Kraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an ‘Edgy’ Campaign

Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a "bold" and "edgy" approach for the category, explained Katy Marshall, marketing and sales lead for Springboard brands at Kraft...