3 Secrets to Peloton’s Astonishing Success

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands. Their main goal...