Specs
Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options
What Advertising agency
Where Dallas offices
Farmers markets have always held snob appeal for urban foodies seeking organic produce. To promote the Dallas Farmers Market, Firehouse puts out a different message: Lower-income shoppers looking for the cheapest option can buy their healthiest ones now that their local farmers market takes public assistance benefits. The campaign also encourages local farmers to participate. Firehouse started in 1997 when Richards Group vet Mark Hall landed assignments from Nokia and Dr Pepper. Hall has since added talent like GSD&M’s Tripp Westbrook, whose father Bill is the former CCO at Fallon.
