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Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales Turnaround

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After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis. At the end of the NFL and college bowl seasons, Subway debuted a campaign looking back at the Subway Series menu of sandwiches it launched roughly six months earlier. Using a more lighthearted take...

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