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Thomas Jefferson Up to His Old Tricks in Lottery Ad


"Typical Jeffersonian jungle fever" is how AdFreak reader Kenya Brome sums up Thomas Jefferson's behavior in this New York Lottery spot from DDB. Hard to argue with that. Jefferson will want to move this beach party back to Monticello before long. The spot is pretty amusing—as the various faces of U.S. currency are seen partying with would-be lottery winners. They all seem pretty lecherous, frankly. Ben Franklin, in particular, looks to have recovered quite nicely from his sickly-green appearance in the TurboTax spot from a few years back. Credits for the lottery spot after the jump.

Client: New York Lottery
Spot: "Beach Party"

Agency: DDB Worldwide
Chief Creative Officer: Matt Eastwood
Group Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak

Production Company: @radical media
Director: Dave Meyers
Executive Producers: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Line Producer: Angie Revell

Editorial Company: Fluid
Editor: John Piccolo
Assistant Editor: Dan Ratcliff
Executive Producer: Laura Relovsky

Postproduction Company: Fluid
Flame/Online: Wes Waldron

Color Grading: Co 3
Colorist: Tom Poole

Mix: Mr. Bronx
Mixer: Dave Wolfe

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