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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Athletic Brewing’s CMO on Famous Faces, Free Brews and Fierce Competition

Head into a nightclub, belly up to the bar and order an Athletic--making note of this fast-growing brand's non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the...

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Heinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It

Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste...

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Peloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond...

Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a...

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Google’s Widely Rolled Out AI Search Engine Spouts Misinformation

The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift...

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Crossmedia Wins Edible’s Performance Media Business

Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a...

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Ad Agencies Can Help Reduce Racial Wealth Gap in America—Here’s How

In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's...

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The Real Story of Why Disney+ Changed Its Logo: A ‘Different Time of Night’

Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers,...

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Attribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech

With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the...

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Creative Agency Prompts AI to Make the Technology More Inclusive

Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its...

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These Cat Rejections in Sheba’s Funny Ads Are Too Relatable

Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal's one true desire. The...

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