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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Athleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie...

Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's...

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Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad

Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food...

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Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales

Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic...

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How Puma Measures Success Across New Tech

Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial...

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TechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World

In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart....

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AIQ Podcast: Unlocking the Potential of AI and Spatial Computing

In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of...

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Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers...

People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK's...

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Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds

Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor's pyramid into a giant Doritos ad, let...

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To Drive Macro Business Changes, Think Micro

How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved...

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We Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres

Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new...

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