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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Diversity in TV Is Dwindling, According to New Samba TV Report

Diversity on American television screens isn't keeping up with diversity in American communities. That's the big takeaway from a new Samba TV report offering a closer look at the quantity and quality...

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Former Flock Freight Top Marketers Orlando Baeza and Andrew Teague Debut...

Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started...

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EXCLUSIVE: All About 3C Ventures, Michael Kassan’s MediaLink Competitor

Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink...

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3CV versus MediaLink and Kassan versus UTA

If you're finding it tough to keep up with the UTA and Michael Kassan's mud-slinging, don't worry, we've got you covered. If you haven't already read ADWEEK's cover story interview with Kassan, then...

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NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing...

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Longtime Ad Executive David Lawenda to Exit Paramount

Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief...

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GE’s Former CMO Linda Boff Becomes CEO of Said Differently

The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a...

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Mobile Network Three Has a Timely Message for Smartphone Haters

It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer...

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Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the...

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically...

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KFC’s Irreverent Ad Calls on People to Believe in Chicken in These Uncertain...

In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer...

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