How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleExclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on...
View ArticleTechMagic Podcast: Checking Out the Tech at SXSW
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee...
View ArticleBarilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her...
View ArticleInteractive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow...
View ArticleCoca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture...
View ArticleADWEEK Appoints Ryan Joe as Editor in Chief
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its editor in chief. A graduate of UCLA and Columbia University, Joe joins from Business Insider,...
View ArticleAllen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket...
View ArticleKristen Cavallo Retires From Advertising After 30 Years in the Industry
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency...
View ArticlePereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January...
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's...
View ArticleAdweek Podcast: WPP’s OpenX Model Is Making Marketing Magic for Coca-Cola
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more...
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