Can Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin...
View ArticleLeave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a...
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by...
View ArticleHow Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago,...
View ArticleDentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance...
View ArticleTarget’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target...
View ArticleChobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter...
View ArticleGeneral Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an...
View ArticleTillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial...
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as...
View ArticleThe 3 Pillars of Successful Digital Transformation Focus on Strategy and Data...
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital...
View ArticleAs Deepfakes Get Faker, What Does This Mean for Our Future?
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Late last year, I...
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