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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Arthur Sadoun Explains Why Publicis Groupe Raised Its 2024 Guidance

Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week,...

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Knix Will Pay Athletes to Talk Publicly About Their Periods

Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from...

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Exclusive: Crunchyroll Rolls Out New Brand Refresh Ahead of Comic-Con

Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated...

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7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category

When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and...

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Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics

As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on...

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4 Havas Agencies Stripped of B Corp Status Over Shell Contract

Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract...

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How Albertsons Media Collective Is Solving One of Retail Media’s Biggest...

With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as...

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Google and NBCU Surprisingly Partner to Power the Olympics With AI

The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the...

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Apple’s Underdogs Return in a Calamitous Overseas Business Trip

Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The...

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Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer

Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix. A source familiar with the matter...

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