Sinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
View ArticleWBD Updates DEI Program to Only Say ‘Inclusion’ Amid Trump Crackdown
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to...
View ArticleRevolving Door Roundup: CBS News Names Tom Cibrowski President and Executive...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy...
View ArticleGayle King Heads to Space This Spring
CBS Mornings' Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday's...
View ArticleParamount Ad Exec Urges Publishers to Stop Pushing Their Own ID Solutions
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley...
View ArticleCBS Names KGO GM Tom Cibrowski Head of News
Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced...
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