Iams’ Dog Balloon Got Stuck Before a Parade to Highlight a Vital Pet Issue
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this...
View Article5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when...
View ArticleEXCLUSIVE: Ex-Chobani and Uber Marketer Thomas Ranese To Join Intuit as CMO
Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate...
View ArticleDarrel Lieze-Adams Promoted to GM of WBBH
Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market. Lieze-Adams was the vice president and station manager...
View ArticleAll the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about...mustard. The condiment-related enthusiasm comes in response to Kendrick...
View ArticleBudweiser To Take Center Stage As AB InBev Sponsors FIFA Club World Cup
Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of...
View ArticleDOJ Presents Final Argument in Adtech Antitrust Suit vs. Google
The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria...
View ArticleNorah O’Donnell Sets Final CBS Evening News Broadcast for Jan. 24
Norah O'Donnell's tenure as CBS Evening News anchor will end on Friday, Jan. 24. The network made the internal announcement on Friday, noting that O'Donnell agreed to stay with the broadcast through...
View ArticleOvernight Cable News Ratings Nov. 19-21: SpinCo News Fails to Spark an MSNBC...
Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network's most-watched show in the latter category, while...
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