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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Publishers Reeling From Carbon Emissions ‘Shakedown’

Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are...

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Sustainability Statistics

Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability. In 2018, just...

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The State of Sustainability: The Hot, Hard Truth

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Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates

Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego,...

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The Beef Wars, Episode 1: The Rise of Plant-Based Meats

As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles....

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In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind

On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don't mind, welcoming the revelers into their...

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After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover

Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, "Even More Innocent." The work follows an...

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BBC Speaks to News Weary Consumers in First Global Brand Campaign

In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You...

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Stella Artois Makes Light of How Often Drinkers Steal Its Glassware

Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB...

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Visualizing Success: Crafting Personal Brands With Video

There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the...

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