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How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...

The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....

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Inside the Pitch Deck That Creative AI Startup Dragonfly Used to Raise $6...

The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples' attention from the masses...

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Navigating the Golden Age of Marketing With Chime CMO Vineet Mehra

In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional...

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Ben & Jerry’s Urges DIY Activism in First Brand Campaign in a Decade

Ben & Jerry's, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly one decade, encouraging Americans to lean into their skills and passions to become...

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Publicis Uses an AI Bot to Cut the BS From AI at Cannes

Artificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the...

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Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem

Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory...

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Exclusive: Equativ Is Acquiring Sharethrough to Compete Among...

Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the...

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Forbes Launches First Creator Upfront in Partnership With Walmart

Business publisher Forbes is teaming up with Walmart Creator to host the first Creator Upfront this October in Los Angeles, an extension of Forbes' Top Creator franchise and a reflection of the...

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Oracle Is Shutting Down Its Ad Business  

Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year....

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Exclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games

Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two...

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A Cannes Hierarchy of Needs, As Told By an Ad Veteran

Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe...

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