Week of September 30 Cable News Ratings: The Vice Presidential Debate Lifts...
This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice...
View ArticleFirst-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest...
View ArticleWatch John Morales’ Emotional Reaction to Hurricane Milton
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential...
View ArticleInfinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for...
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence,...
View ArticleShari Redstone Defends Tony Dokoupil Amidst Ta-Nehisi Coates Interview Fallout
The fallout from CBS Mornings co-anchor Tony Dokoupil's interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News' parent company Paramount Global,...
View ArticleTelenovelas and Reggaeton: The Myth of Latine Media Consumption
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job...
View ArticleHere’s How NBCUniversal Is Integrating Brand Sponsors for SNL50
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America,...
View ArticleFox News Makes Final Pitch for Presidential Debate
As the clock runs out on the 2024 election cycle, Fox News still hopes to have a chance to host a presidential debate. The network sent letters to both the Kamala Harris and Donald Trump campaigns on...
View ArticleDemocrats Outspent Republicans on Presidential Ads by Over $300 Million Since...
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris...
View ArticleKUSA Sports Anchor Jacob Tobey Leaving to Work with San Antonio Spurs
KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth...
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