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Overnight Cable News Ratings Nov. 22-25: Fox News Leads the Slow Weekend...

Friday, Nov. 22 CNN's total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network's most-watched program in total viewers was the 5 p.m. hour of The Lead...

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BetMGM Appoints Ex-Rocket Mortgage Executive Casey Hurbis as CMO

BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. He will report to chief revenue officer Matt...

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How Squid Game Season 2 Earned a Golden Globe Nomination… Even Though No...

If you want to know who received an early look at Squid Game's highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters... and the...

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‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could...

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce...

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John Wren and Philippe Krakowsky Reveal Their Strategy Behind the Mega-Merger

Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten...

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How the 50+ Audience Embraces Technology, According to AARP

This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also...

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Mastercard Small Business AI Chatbot Begins Pilot Test

Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business...

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Overnight Cable News Ratings Nov. 26-28: Viewers Abandon the News Networks...

Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News' The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the...

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Omnicom’s IPG Takeover Is a Boon for PE

The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business...

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Rupert Murdoch Fails in Attempt to Alter Family Trust

Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the...

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