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Apple Arcade’s Upbeat Ad Animates a Bored Mom’s Parked Car

Apple's video game subscription service, Apple Arcade, is promoting its ability to bring fun to even the most mundane situations. Its latest ad coincides with the platform's May 4 launch of 20 new...

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Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs

Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local...

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PGA Tour Brings Augmented Reality to Real-World Golf Events

PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. The PGA Tour Augmented Reality Experience presented by Mastercard is available in...

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Snapchat Celebrates Daft Punk With Worldwide AR Experiences

Daft Punk's Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat's AR Studio partnered with the musician's creative team to create a series of augmented reality...

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This Bombas Campaign Targets Those Who Were Conditioned to Look Away

In the middle of her interview, Air Force veteran and single mom Colleen Bushnell pauses to ask someone behind the camera if her responses are helpful. After facing three years of homelessness, it...

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NBCU Previews ‘Powerful’ Upfront Event Amid CEO Upheaval, WGA Strike

This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies are changing venues. However, through it all, NBCUniversal has stayed...

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CBS Adds Good Wife Spinoff, Matlock Reboot to Strike-Threatened Fall Lineup

The drama this year isn't just contained to CBS' fall lineup. Despite the ongoing Writers Guild of America strike, which could ultimately delay production many scripted programs for weeks or months,...

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Could AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories

On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless" piece of bling got stuck in her mouth. Months later, on the verge of a critical job interview, Gil is...

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How Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports

As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the...

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Linda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief

UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The...

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Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront

Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned...

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Underscore Talent Is Helping Build the Future of the Creator Economy

So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore...

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Visit Finland’s Happiness Masterclass Drives 150,000 Entries

For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be...

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View a Royal Portrait of King Charles in AR for a Limited Time

Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the...

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NBC’s Strike-Protected Fall Lineup Includes 3 New Series

Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall...

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EIBWC Podcast: How to Monetize Fandoms

What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal...

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Let’s Talk About Brand Podcast: The Evolution of Brand Experience

Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of...

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The Great Fail: How Silicon Valley Bank Went From Boom to Bust

The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...

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WNBA Completely Transforms App, Website Ahead of Season to Grow Fan Base

With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long...

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TelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch

It's been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the...

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