Apple Arcade’s Upbeat Ad Animates a Bored Mom’s Parked Car
Apple's video game subscription service, Apple Arcade, is promoting its ability to bring fun to even the most mundane situations. Its latest ad coincides with the platform's May 4 launch of 20 new...
View ArticleDiscover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local...
View ArticlePGA Tour Brings Augmented Reality to Real-World Golf Events
PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. The PGA Tour Augmented Reality Experience presented by Mastercard is available in...
View ArticleSnapchat Celebrates Daft Punk With Worldwide AR Experiences
Daft Punk's Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat's AR Studio partnered with the musician's creative team to create a series of augmented reality...
View ArticleThis Bombas Campaign Targets Those Who Were Conditioned to Look Away
In the middle of her interview, Air Force veteran and single mom Colleen Bushnell pauses to ask someone behind the camera if her responses are helpful. After facing three years of homelessness, it...
View ArticleNBCU Previews ‘Powerful’ Upfront Event Amid CEO Upheaval, WGA Strike
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies are changing venues. However, through it all, NBCUniversal has stayed...
View ArticleCBS Adds Good Wife Spinoff, Matlock Reboot to Strike-Threatened Fall Lineup
The drama this year isn't just contained to CBS' fall lineup. Despite the ongoing Writers Guild of America strike, which could ultimately delay production many scripted programs for weeks or months,...
View ArticleCould AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories
On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless" piece of bling got stuck in her mouth. Months later, on the verge of a critical job interview, Gil is...
View ArticleHow Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the...
View ArticleLinda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief
UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The...
View ArticleDisney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned...
View ArticleUnderscore Talent Is Helping Build the Future of the Creator Economy
So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore...
View ArticleVisit Finland’s Happiness Masterclass Drives 150,000 Entries
For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be...
View ArticleView a Royal Portrait of King Charles in AR for a Limited Time
Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the...
View ArticleNBC’s Strike-Protected Fall Lineup Includes 3 New Series
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall...
View ArticleEIBWC Podcast: How to Monetize Fandoms
What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal...
View ArticleLet’s Talk About Brand Podcast: The Evolution of Brand Experience
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of...
View ArticleThe Great Fail: How Silicon Valley Bank Went From Boom to Bust
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...
View ArticleWNBA Completely Transforms App, Website Ahead of Season to Grow Fan Base
With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long...
View ArticleTelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch
It's been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the...
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