The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could look up to for their work, of course. But I also really wanted role models who were...
7 Ways Agencies Can Entice Modern Parents to Work With Them
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Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees. This is Mission Control, the beating heart of Gap's customer experience group. Here,...
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UnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash
After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its bumpy sophomore season. The show lost ratings and alienated critics with polarizing storylines including a Black Lives Matter-inspired police shooting and an assault on lead character Rachel by her...
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Why Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the person who knows the customer best--that hasn't changed. What has changed is that instead of marketing to the customer, the...
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Snapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat. Snap introduced its Snap Accelerate program last October as a way of providing venture-capital-backed startups, incubators and accelerator programs with access to benefits...
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The Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media--which has led some to describe today's content landscape as the "Wild Wild West"--has long been an elephant in the room. But for brand marketers, 2018 is the year that it becomes the focal point of conversation. At this year's Consumer Electronics Show, I had the...
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Apple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads
Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized brands--notably Airbnb, whose Acceptance Ring project last year, by Clemenger BBDO Melbourne, was a creative high point. Now, to celebrate the breakthrough, Apple has released a set of...
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Winter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its Network Competition
NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the average audience of the network's prime-time network competition. Approximately 18 million of the roughly 20 million viewers who watched the games each night in prime...
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Legacy Banks and Digital Startups See a Big Opportunity to Move Beyond Simply Storing Money
Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old guard is finding innovative ways to beat these challenger brands at their own game. "A lot of these companies have what we...
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With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance on technology, perhaps then it's not entirely surprising...
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Brands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention
On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and Wieden + Kennedy copywriter Becca Wadlinger. Earlier this month, Microsoft rolled out a 60-second ad featuring Academy Award winner Common reciting a poem about the...
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FCC Chairman Defends Net Neutrality Decision
BARCELONA--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation's next-generation wireless infrastructure. On the first day of the Mobile World Congress technology trade show, Pai said rolling back Obama-era rules that could let telecom companies...
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Gap Wins Widespread Praise for Breastfeeding Ad That’s an Instant Classic
It's not easy to do a breastfeeding ad. Lots of brands have tried, but so many of their efforts have been met with mixed reactions as they tackle a loaded topic that still manages to offend so many. Which is why this Gap ad, posted over the weekend to the brand's Instagram, promoting a new...
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Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a new "global partnership" by consolidating their respective services into "a new studio ecosystem" that combines Hogarth's production capabilities with Ogilvy's creative and client services teams...
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For the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded in March 2010? "We think it's the right time in our business to benefit from a world-class operations leader," Pinterest said. "There...
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John Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix
During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Adweek's reigning TV Creator of the Year. Murphy's groundbreaking shows for the network include Nip/Tuck, American Horror Story, Feud, American Crime Story (whose second installment, The Assassination of Gianni Versace, is currently airing) and the...
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As Many Companies Distance Themselves From the NRA, Is This a Watershed Moment for Branding?
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife...
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When Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper's Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton's recording of "Hound Dog." This, as he relates it, was the musician heard barking at the end of the song. When asked about this seemingly inspired moment, the...
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Facebook Is Helping Local News Publishers Get More Digital Subscribers
Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project launched a $3 million, three-month Local News Subscriptions Accelerator,...
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Don’t Look Now, but Brim Is Back, Just Not as the Decaf Coffee It Was in the 1970s
If you're a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving consumer ruefully informs his cohort that while he'd love a big cup of Joe, he can only take half a cup...
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