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Breaking News in Advertising, Media and Technology

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    Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music producer Money Mark (who's worked with the Beastie Boys), to create an original audio track. Roger doesn't sing. But he does...

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    The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case for both traditional brick and mortar and ecommerce. With these changes, brands have had to...

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    Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York City. Now, the brand is hitting the road with a three-city tour that begins tomorrow (July 14) in Los Angeles and continues the...

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    Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris. "Planet Fitness. Isn't that the gym where they,...

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    Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her daughter, Olympia. She ended up with the 25th seed for the tournament but, let's be honest, that's low. Williams is...

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    MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire and Toddy Smith, who all created original videos for IGTV, the first time for an award show, to...

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    Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by Post on-air reporter Libby Casey, as well as Playing Games With Politicians, a series hosted by Post political reporter Dave Weigel. The Post...

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    There are several ways to celebrate athletic heroics--statues, busts, naming of airports--yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With that, an outlying stop on the London Underground and several stations on the Paris Metro received new names to honor heroes of the World Cup, won Sunday by...

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    Some acquisitions turn out to be successful, and for others, there's always the "undo" button (or in this case, the "unpin" button). Instapaper announced Monday that control over its application was being transferred from Pinterest to a new company owned and operated by the Instapaper team, Instant Paper, following a 21-day waiting period. Pinterest acquired...

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    Arby's has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the chain's Instagram and Twitter accounts. Recently, the brand decided to push itself to new heights--7 feet and 8 inches, to be...

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    Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record. "We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights," 72andSunny founder and creative co-chair...

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    A branded content partnership may not sound like the most thrilling kind of advertising, but when it comes to NatGeo and MillerCoors, a branded content partnership is anything but boring. NatGeo selected two of its seasoned explorers to choose two epic adventures that would be captured by NatGeo as part of partnership with MillerCoors brand...

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    Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day. The site was hit with outages, looping pages and deals that only some customers were able to see. As of this writing, Amazon was still looping its deals page back to the homepage, the app...

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    Amazon Prime Day is one of the most highly anticipated consumer holidays of the year. It's a one-day-only global internet shopping bonanza. In light of this, you might imagine Amazon would have anticipated monumental amounts of traffic today and pulled out all the stops to keep things running like a well-oiled machine. But you would...

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    If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and small-business owners--with a new campaign, "Keep it Local," from 72andSunny in New York. The campaign is meant to not only spotlight the businesses...

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    Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn't? One possible answer is a single word: lagom. The concept of lagom has influenced Swedish culture for centuries. But for marketers, lagom provides the key to unlocking innovation through agile...

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    There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work--not because it's bad, but because the concept was right in front of them the whole time. That's the reaction many might have to a new marathon ad out of Iceland. Tipping its hat to a...

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    As Amazon employees in Europe reportedly walked off the job to protest conditions at fulfillment centers and encouraged shoppers to boycott Prime Day, additional protests are playing out across the U.S. about income disparity and Amazon's role in spreading the ideologies of hate groups. It remains to be seen, however, whether the protests will hurt...

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    They don't have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart's preferred cloud provider. In a press release, Walmart called this a strategic five-year partnership that will accelerate digital transformation in retail, empower associates, and make shopping faster and easier for customers....

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    Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities. Since just over a week after the 2016 election, Sleeping...

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