Articles on this Page
- 09/25/13--12:04: _Ad of the Day: Burg...
- 09/25/13--18:46: _This Agency Aims to...
- 09/26/13--05:23: _Funky Chickens Rule...
- 09/26/13--08:30: _Happiness Through t...
- 09/26/13--09:05: _Diet Coke's Taylor ...
- 09/26/13--10:14: _Ad of the Day: Suav...
- 09/27/13--06:43: _Heineken Plays Seco...
- 09/27/13--07:48: _Major League Baseba...
- 09/27/13--15:07: _Ad of the Day: GoPr...
- 09/27/13--09:23: _Bertolli Makes the ...
- 09/27/13--09:40: _Most Impressive Met...
- 11/13/13--06:19: _Matt Damon Joins Ge...
- 11/13/13--06:36: _Drink Up the Great ...
- 11/13/13--07:06: _Famous Photos Reima...
- 11/13/13--07:24: _Adorable Floating C...
- 11/13/13--13:08: _Ad of the Day: Lion...
- 11/17/13--00:13: _ANDY Awards Celebra...
- 11/14/13--00:57: _The Legendary Georg...
- 11/14/13--04:37: _NBA Stars Play 'Jin...
- 11/14/13--07:06: _Ditch Work Early an...
- 09/25/13--18:46: This Agency Aims to Make Your Next Trip to the DMV Less Painful
- 09/26/13--05:23: Funky Chickens Rule the Viral-Video Roost for Mercedes
- 09/27/13--07:48: Major League Baseball Honors Mariano Rivera With Newspaper Ads
- 09/27/13--09:23: Bertolli Makes the Most of Barilla Chairman's Anti-Gay Comments
- 11/13/13--06:36: Drink Up the Great Outdoors With Patagonia's New Organic Beer
- 11/14/13--00:57: The Legendary George Lois Works With His Son and Grandson
- 11/14/13--07:06: Ditch Work Early and Cover Your Tracks With the Happy Hour Virus
Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu item.
The spot, from Mother New York, shows food-porn shots of the new crinkle-cut fries before transitioning to action shots of people eating them—a family, a firefighter, a boyfriend and girlfriend, a farmer type. They all seemingly can't believe how amazing the new fry is—how life changing.
"New Satisfries from Burger King," says the gushing male voiceover. "A delicious new choice with 40 percent less fat, 30 percent less calories and big taste. Cut from whole potatoes, fried to perfection, to satisfry our lives. The heroes. The lovers. The everyman."
The spot ends on a "cool guy" who's burning out his tires like a jackass, as his girlfriend, "Tammy," celebrates the fries in the passenger seat by screaming with her arms in the air. BK's goal, the voice adds, is to "just satisfry everybody."
If the spot is quirky, so is CMO Eric Hirschhorn's way of describing how Satisfries will help you eat better. "You live in Manhattan and might be having a kale smoothie on your way to work this morning," he tells The New York Times."But a lot of people don't even know what kale is, and if they do, they don't want to eat it. You have to give people what they want."
Satisfries, which have a coating designed to be less porous and absorb less oil, will cost 20-30 cents more than regular fries. We'll see if consumers want them badly enough to pay that small premium.
Client: Burger King
Spot: "Satisfry Everybody"
Agency: Mother, New York
Agency Producer: Mother
Music, Business Affairs: Mother
Production Company: Smuggler
Director: Sniper Twins
Director of Photography: Rodrigo Prieto
Executive Producer: Laura Thoel
Line Producer: Donald Taylor
Wardrobe Design: Holland Neilson
Production Designer: Dan Butts
Hair, Makeup: Stella Tzanidakis
Editing Company: The Now Corporation
Editors: Nelson Leonard, Jessica Farmer
Animation, Postproduction Company: MPC
Executive Producer: Nancy Finn (Now Corp)
Post Producer: Claudia Guevara (MPC)
Final Grade, Finishing: MPC
Music Production: Singing Serpent
Music Producer: Dennis Culp
TV Mix, Sound Design: Rob DiFondi, Sound Lounge
Who J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operations
What Digital agency
Where Kirkland, Wash., offices
Rooted in public relations, 25-year-old Metia has blossomed into a full-fledged digital shop, attracting customers like Microsoft, Amazon and AT&T. For Microsoft, Metia designed an initiative that entailed a smart, location-wired Web platform for government workers worldwide. The platform helps public-sector employees get ideas about how to use technology to improve their communities. The public sector is increasingly looking for digital solutions to improve their customer service, said Metia president Andrew Martin. Anyone who has endured long lines at the DMV will no doubt root for Martin & Co.’s continued progress.
Photo: John Keatley
Once again, subservient chickens make a branding video go viral. Mercedes-Benz and German agency Jung von Matt/Neckar are nearing 1.5 million views in less than a week with this extremely offbeat ad starring some white-gloved Mummenschanz types who help chickens "dance" to Diana Ross's disco classic "Upside Down." Supposedly, this demonstrates the automaker's "Magic Body Control" suspension system. The birds' bodies sway, but their feathered faces stay sublimely still, staring stupidly into the camera, as delighted YouTube viewers, myself included, stupidly stare back. This is why Al Gore invented the Internet. This is advertising! Go suck an egg, Boy Hitler!
From co-founding Netflix to his new role as CEO of Quarterly Co., Mitch Lowe has made it his business to bring the magic back to the mailbox. Quarterly Co., for the uninitiated, is a subscription service that sends you curated packages from influential contributors. It's like receiving a personal gift from your celebrity bestie. Lowe sat down with AdFreak to talk about Quarterly's latest celebrity addition—Bill Nye, the science guy—and why you won't be able to subscribe to your favorite brand anytime soon.
AdFreak: Tell me about adding Bill Nye as a contributor.
Mitch Lowe: He's someone that so many people have grown up with. He's the kind of guy who's always imaginative, and we really loved his idea of trying to make the world a better place by science. So we were attracted to his passion and vision. He's just so creative, and in like five minutes of conversation he came up with so many interesting ideas. Some people have sort of gotten to a point in their careers where it's just sort of a job, but he's still so passionate, and he's been doing it for so long.
How do you curate your curators? Do you choose the contributors, or do the contributors choose you?
We choose them. The flavor we're looking for are people with large followings who are passionate to the point that people really want to know more about them. Huge, huge celebrities are probably too well known. People already know too much about them. But there's a level where people are just really knowledgeable about their key area so much that people want to be inspired by them. So the first criteria we look for is people with large Twitter and Facebook followings. And then we look for the category they're in and the length of relationship. Just recently we hired a person who is responsible for seeking out our kind of contributor.
Bill's packages will contain a collection of tools to change the world and raise awareness of environmental issues. Changing the world was the mission of his TV show, and he did. How do you think he'll change the world with his Quarterly packages?
I think what he'll do is change the perspective and understanding of the people who receive the boxes because he'll be giving you that tactile understanding of the science that people are talking about. From global warming to all the big environmental issues, you'll get a tactile meditation into the issues. Instead of reading an article about how global warming is affecting us, you're going to be able to understand that firsthand.
You've changed the world yourself a few times with Netflix and Redbox. Will we be able to subscribe to you soon?
I am passionate about business and about young people starting in business, but I'm just more of an execution guy than an ideas person. I'm very rarely the originator of ideas like Bill Nye.
C'mon, you're telling me you never thought about what your theme would be?
(Laughs) Probably exercise and hiking. I love the whole meditation of hiking.
Of course, contributors don't go it alone. Tell me a little about the assistants that Quarterly assigns to each contributor. What's their role?
What we believe is that the contributor should play the major role with the ideation and the creativity behind each delivery, but they really aren't a buyer or manufacturer. So we assign them a contributor talent manager to take care of all that. We find one who has a passion for that particular genre. The contributor says they have this idea and this is what they want to do next quarter, and the manager goes out and finds the items and gives the contributor options for how they could make the idea work.
Do you run into a lot of limitations for what can be selected for a box, and how do you deal with interstate commerce inconsistencies? For example, if Bill Nye wants to add a favorite wine to the box, Florida subscribers are out of luck.
I wouldn't say we're experts on this, but over time we're learning about the things that are not shippable as well as items that don't tend to go well. Like barbecue sauce doesn't go well in a glass bottle. So our CTM will say, great idea, but in the past we've had three out of 10 of those things break in shipping. And of course we don't ship alcohol, we don't ship flammable things. For Tim Ferriss's first package, he had a supplement that we discovered last minute we couldn't ship to Australia, so we had to come up with a replacement.
What's the worst shipping experience you've had so far?
There's this product. It's a foam—an aerosol can that sprays foam marshmallows. We were told that like five out of 100 exploded inside the shipping containers, spraying marshmallow everywhere. But the funny thing was, most of the people who received the packages that exploded ended up saying it was a great way to try it, because they had to clean up the product with their fingers as they went through the box.
Exploding marshmallows aside, what's the psychological effect of receiving a personalized surprise package, even one you paid for?
I think it takes people back to their childhood. When they receive a gift, it has some type of visceral positive feeling. I'm getting a gift. A present. Someone is actually sending me something. I can't explain it, but I've seen it before when I was with Netflix. We would stand outside and watch people open up their mailboxes and look for the reaction when they got a new video. And we saw this smile just spread across their face. People just love receiving boxes. It's probably because we're moving so fast into a digital world and everything is delivered digitally nowadays. There's not enough physical contact.
That's true. And so many people, particularly brands, are looking for a way to deliver that physical feeling of connection. The moment I saw the site, I thought of a million different ways that brands could use this platform. Do you envision that happening?
We thought about it, and we think there's an opportunity there, whether it's a movie or a product release. But there's a lot of other people who do that, and so we're really focused right now on delivering a personalized experience that feels like a package you received from someone you know. There has to be a connection there.
We're not there yet. We continue to try and personalize things, and sometimes we remove a category because we realize we can't make it personal enough. For example, there was a Dog Lovers Quarterly package. And the problem was, every dog owner has a different size or type of dog. So we couldn't just send one size of thing. One size collar, one size toy, one size treat. Our overall goal is to continue to personalize that package so it's fairly customizable to each person.
I'd be remiss if I didn't ask you if BarkBox had something to do with discontinuing the Dog Lovers package.
(Laughs) It's really just a point of customization. We really believe in making the experience as personalized as possible.
Speaking of the boxes, how do the individual contributors advertise them? I noticed BoingBoing's Mark Frauenfelder gives sneak peaks of his boxes. Do you give them any guidelines for how to advertise?
We all agree that you should keep it a surprise. But we do give all our contributors our best advice for reaching people through social media, so we show the best examples on Facebook and tweeting and Instagram and blogs. Most of our contributors are actually more sophisticated than we are.
Do you know how Bill Nye is planning to announce his Quarterly box to his followers?
I don't think he's going to be wearing a Quarterly T-shirt on Dancing With the Stars, but you never know.
Well, now that you've called him out, he has to!
That, I would love to see.
Want to know what Bill Nye's first, world-changing package is going to contain? You'll have to subscribe and wait just like the rest of us.
Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than those plain old cans, and naturally, it's covered all over in Taylor Swift's autograph. It also features a quote, in script, which reads, "If you're lucky enough to be different, don't ever change." Except it's Diet Coke, so the whole point is kind of to change, to drink Diet Coke and become slim and shiny, like Swift. Way more so than if you drank from Diet Pepsi's "Skinny Can" from Fashion Week a couple of years back. Sure, this isn't the first time Diet Coke has sold a "Sleek Can," but this one is way better and more totally duplicitous. Plus, it goes perfectly with the brand's slim vending machines.
For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year's contest, the brand enlisted the help of the Crash Ambassador, a mustachioed, turtleneck-wearing, shamelessly Ron Burgundy-esque executive to lay down the rules.
In the tongue-in-cheek Web video below, created by Goodby, Silverstein & Partners, Mr. Ambassador announces that for the first time, the competition is GLOBAL (emphasis his), which means that even you, guy from Greece, can submit your very own ad. And the big prize this year—apart from the usual having-your-work-seen-by-100-million-people and getting a million bucks—is the opportunity to work on the set of Marvel's newest Avengers movie (although in what capacity is left up in the air—craft services, perhaps?).
While most of the video has a distinctly ripped-from-Anchorman feel (look at that ridiculous double-breasted suit! What an anachronistically macho demeanor! Now he's playing the drums with two turkey legs, how absurd!), there's a brief Q&A session midway through that's a not-so-subtle takedown of the self-seriousness of the ad business.
First, the Ambassador fields a question from "Film School Guy." "Hey, man. I like framing things with my fingers. Can I make an ad?" the beanie-wearing hipster asks. "Commercial making is extremely easy!" declares the Ambassador. "It's monkey simple, people!" Take that, Cannes. Then a tone-deaf girl asks for help with her soundtrack. "We'll give you all the tips and tricks you need!" the Ambassador says. See? Not hard at all.
While the video is sure to attract hordes of Ron Burgundy-quoting millennials with outsize expectations of their own genius (then again, isn't that all millennials?! Snap), it will be interesting, as always, to see what makes the cut. Not that we envy the Frito-Lay executives who will have to spend countless hours sifting through a bunch of bros' "Sex Panther" parodies.
Project: Crash the Super Bowl 2014
Spot: "The Crash Ambassador"
Agency: Goodby, Silverstein & Partners
Co-Chairman, Partner: Jeff Goodby
Creative Director: Ben Wolan
Copywriter: Nick Morrissey
Art Director: Tim Green
Art Director: Shravan Hegde
Head of Broadcast Production, Associate Partner: Cindy Fluitt
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Leila Seghrouchni
Interactive Producer: Austin Kim
Head of Brand Strategy: Andy Grayson
Brand Strategist: Michael Whitten
Director of Account Management, Associate Partner: Brian McPherson
Account Director: Michael Crain
Account Manager: Theo Abel
Operations Manager: Mallory Frye
Business Affairs Manager: Chrissy Shearer
Production Company: World War Seven
Director of Photography: Michael Parry
Executive Producers: Joshua Ferrazzano, David Shafei
Line Producer: Wade Harpootlian
Editing Company: World War Seven
Editor: Brady Hammes
Executive Producer: David Shafei
Visual Effects, Final Conform: Coyote Post
Visual Effects Lead: Nick Frew
Visual Effects Artists: Adam Petke, Colin Kohler, Chris Friend, Abo Biglarpour, Bogdan Ciornei
Producer: Julie Hansen
Music: Schizo Pop Music
Sound Design, Mix: Beacon Street
Engineer: Mike Franklin
Producer: Caitlin Rocklen
Telecine: Coyote Post
Colorist: Paul Byrne
Heineken and Wieden + Kennedy in New York revisit the concept of unscheduled trips in this sequel to their popular Departure Roulette stunt. That effort, from the summer, dared JFK travelers to ditch their plans and immediately fly to more exotic locales chosen at random by pushing a button. For the follow-up, the brand made surprise visits to people who had tweeted during the earlier campaign that they would want to try Departure Roulette—and let them do so.
In the sequel video, camera crews confront unsuspecting tweeters at their front doors, at work and on the sidewalk, with the big green Departure Roulette board in tow. The board becomes something of an actor in the drama, popping up behind tweeters during interviews and suddenly appearing around street corners. It's creepy and goofy at the same time, keeping the subjects off balance but generally adding to the fun. And there's an amusing bit halfway through the three-minute clip in which a brand ambassador knocks on a person's apartment door and calls out, "You're totally gonna miss out on this once-in-a-lifetime opportunity!" A neighbor steps into the hall to see what the commotion is about, takes in the scene with the lights and cameras, and quickly retreats back inside.
One guy who wins a trip to Bucharest seems less than stoked. "Romania … OK. I'll go to Romania. I guess." Maybe he was hoping for Budapest. Other destinations include Marrakesh, Morocco; Reykjavík, Iceland; Seoul, South Korea; and Panama City. As with the original Departure Roulette, the sequel is designed to capture Heineken's bold, adventurous spirit. Personally, I prefer Tui Brewery's approach to stunt marketing. They pump beer through your pipes so you can take off without ever leaving home.
Project: Departure Roulette
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Creative Directors: Erik Norin, Eric Steele
Copywriter: Will Binder
Art Director: Jared White
Executive Producer: Nick Setounski
Assistant Producer: Kristen Johnson
Account Team: Patrick Cahill, Jacqueline Ventura, Sydney Lopes
Social Strategist: Jessica Abercrombie
Project Manager: Rayna Lucier
Community Managers: Mike Vitiello, Rocio Urena
Director of Interactive Production: Brandon Kaplan
Head of Integrated Production: Lora Schulson
Business Affairs: Sara Jagielski, Lisa Quintela, Quentin Perry
Global Travel Director: Colleen Baker
Lead, Senior Travel Consultant: Angela Wootan
Senior Travel Consultant: Joelle Wainwright
Production Company: Legs Media
Director: Dan Levin
Executive Producer: Tom Berendsen
Line Producer: Sara Greco
Postproduction Company: Joint Editorial
Senior Producer: Michelle Carman
Editor: Jon Steffanson
Assistant Editors: Stephen Nelson, Noah Poole, Brian Schimpf
Motion Graphics Director: Yui Uchida
Information Display System Fabricator: Solari Corp.
Design and Build Team: The Guild
Audio Company: The Lodge
Audio Mixer: John Northcraft
Color: Nice Shoes
Colorist: Danny Boccia
Producer: Melissa Dupre
Mariano Rivera, the great New York Yankees closer, threw his final pitches at Yankee Stadium on Thursday night, and will wrap up his legendary 19-year career in Houston this weekend. Among the admirers bidding farewell is Major League Baseball itself, which placed the ad above in four newspapers on Thursay—the New York Post, the Daily News, Metro New York and USA Today. The copy is maybe a little underwhelming, but the image is one that New Yorkers will remember for a long time to come. Via Deadspin.
There are ads with firefighters. There are ads with kittens. But here's an ad with a firefighter and a kitten—a firefighter trying to save a kitten. And it was a real-life rescue attempt, all captured on a GoPro camera.
They say you can't manufacture viral videos, but of course you can. You take someone else's viral video, in which your product is the star—in this case, the first-person GoPro Hero3 footage of firefighter Cory Kalanick pulling an unconscious kitten from a fire in Fresno, Calif.—and you put your logo at the end of it.
The ad is pretty great on many levels. It shows the camera in action in a highly compelling situation; it implies that the camera is good enough for people with the most dangerous jobs; and it's got an incredibly uplifting ending. The spot has topped 5 million views on YouTube since Wednesday, compared to 1.5 million for the original, posted in June.
Well, about that uplifting ending. Sadly, the kitten died from smoke inhalation on the night it was rescued. A GoPro employee claimed in a Reddit thread that the company was unaware of this when cutting the spot. That seems a bit weird—it wouldn't have been hard to find this story online if you were really looking for it.
Yet it hardly matters. Yes, they should probably change the ad's title in some way. And yes, the sad news, for those who learn it, casts a shadow over the spot. But it still captures a genuine moment of a human being acting brave and humane—and, not incidentally, being helped in his work by the product being advertised. Lots of ads do plenty worse than that.
Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival's misstep. "Love and pasta for all!" reads the caption on the Facebook photo above. "We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," a rep for Orca im Hafen, Bertolli's social-media agency in Germany, tells AdFreak. So far, Bertolli has not taken similar steps in the U.S., but the brand has been gay-friendly here for years, too. Check out the spot below from a couple of years back.
Provo, Utah, uses a swimming pool as a concrete visual of how broadband just can't compete with Google's high-speed Internet service, which is coming to the city next month. Taken literally, broadband is a homely man wearing a sash, and Google Fiber is a waste of city resources that totally ruins his bathrobe. But really, this ad, released by the city itself, is a clever piece of work. It's always nice when funny ads are made by people with decent comedic timing.
The New York Post reports that Matt Damon received $3 million for 20 seconds of work in a global Nespresso campaign made by McCann Europe. (When they hand him millions just to smile in an ad, then I'll be impressed.)
Damon's actually on screen for more than 20 seconds, appearing in a trio of spots, including two with his Monuments Men co-star and fellow Oscar winner George Clooney, a regular in dopey overseas commercials. None of these Nespresso ads makes much sense. What's worse, even with the mega-star wattage, they're smug and completely dismissible. In one spot, a woman screams "George Clooney's inside!" to make other women stampede after the actor so she can enjoy her coffee alone.
Later, in a bizarre bit of bro humor between aging Hollywood hunks, Cloons pulls the same trick on Matt, but the Damonater escapes by somehow making the star-stuck women move in slow motion. Damon also expresses his affection for the Nespresso mobile app for no particular reason.
After watching these antics, I feel like I've bourne a grave injustice.
Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd in me appreciates the three or four different ways they said this beer tastes like fruit, but after a while it reads like one of those wine labels where the vineyard is just making up flavors by the end. I wish they'd gone into more detail about the organic brewing process, because that's a genuinely interesting subject, and since this beer is available only in expensive cities anyway (specifically: Seattle, Portland, Chicago, Boulder, Denver, Boston, New York, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura, Calif.) , the rest of us might as well learn something.
Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as selfies."You can't get any closer to the news," says the tagline. As much as I hate selfies, the creatives did the impossible here and found a worthwhile use for the idea. The thought of Churchill trying to hold one of those giant press cameras with one hand is pretty funny, especially because he would most likely be drunk at the time. More images below. Via The Inspiration Room.
As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating homes and door-to-door delivery blimps.
While likely inspired by this year's massively popular video game Bioshock Infinite, which takes place in a floating city dedicated to American exceptionalism circa 1912, this spot's levitating landscape seems a bit warmer and fuzzier, and less likely to leave you brutally murdered.
Hat tip to The Presurfer. Credits below.
Agency: Grey Adler Chomsky & Warshavsky
Director: Eli Sverdlov
Director of Photography: Mano Kadosh
Production Company: Mulla Productions
Computer Graphics, Visual Effects: Gravity, Ilan Bouni
Music: Guy Amitai
Editor: Dedan Uziel
Narrator: Dedan Uziel
After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars that I thought this was an automotive ad until I saw that the Mercedes logos were blacked out.
Basically, Messi flees the cars of the Shadow Government or whoever it is, dribbling his soccer ball with amazing skill through a restaurant, across the tops of cars and elsewhere in a clever riff on the Parkour craze that has taken over everything from broadcast TV to the James Bond franchise.
R/GA and Cheil Worldwide produced this new work, and the spot is expertly shot and edited in such a way that you don't have time to think, only to watch the leaping and running and kicking. So (spoiler) the revelation of the alien spaceship at the very end is a great twist—the Shadow Government has more to worry about than Messi's rabble-rousing soccer games with street urchins, if such a thing can be believed: The fate of the world is at stake. Probably. And only soccer will help.
The only thing about this ad that bothers me a little is that it feels like something's missing from it. It's a great, brief video with a cool twist at the end, put together in a completely professional way. But it's almost as if there should be some kind of a picture, somewhere? It's obviously part of an ongoing campaign—10 other international soccer superstars will be named to Galaxy 11 in the next few weeks on Samsung Mobile's social channels and campaign microsite, theGALAXY11.com—but I want to say maybe there could be, like, a company logo? Or maybe a product of some sort, possibly even a smartphone or a tablet or a really nerdy wristwatch?
Just spitballing, here.
Agencies: R/GA and Cheil Worldwide
Droga5, an agency that knows a thing or two about fearless creative, has designed the call for entries for the 2014 International ANDY Awards—the show's 50th anniversary—around the idea of bravery. Lines like "Brave work is always the most fun to make" and "Bravery is one concept worth stealing" will be used in banners urging creatives to submit their best and bravest work. (David Droga is this year's ANDYs jury chairman.) The agency has also designed a special ANDY award for a new category—the Bravery Award—with a statue whose head is tilted up in a nod to the future. The ANDYs are sponsored by The Advertising Club of New York. Click here to learn more about submitting work to the 2014 show.
Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director
What Full-service creative agency
Where New York
If pedigree counts in the ad world, not many shops can outdo Good Karma Creative. Launched in 2000 by ad legend George Lois with his son Luke, this New York creative agency specializes in the elder Lois’ area of expertise—introducing small and midsize companies to consumers (he helped make MTV, Xerox and Tommy Hilfiger household names). Good Karma hopes to do the same for Superfocus, Boulder Creek and AmericanLife TV Network (now YouToo TV), whose ads starred Joe Namath and Susan Sarandon. Next up will be a campaign for the travel-size perfume mist Travalo, which will run on the CNN Airport Network in early 2014.
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P.
It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot.
Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year.
See a making-of video, plus credits, below.
Spot: "Jingle Hoops"
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Associate Creative Director, Copywriter: Rus Chao
Associate Creative Director, Art Director: Kevin Koller
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Directors: Jason Bedecarre, Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: O Positive
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Line Producer: Angie Revell
Director of Photography: Eric Steelberg
Editing: Final Cut
Editor: Matt Murphy
Assistant Editors: Tara Wall, Nate Connella
Producer: Suzy Ramirez
Executive Producer: Saima Awan
Visual Effects: Moving Picture Company
Visual Effects Supervisor, 2-D Lead: Jake Montgomery
Nuke: Brendan Smith, Will Voss
Shoot Supervisor: Eric Pascarelli
Design, Animation: Casey McIntyre
Senior Producer: Juliet Tierney
Executive Producer: Asher Edwards
Title Graphics: eLevel
Creative Director: Brady Baltezore
2-D Artist: Chris Carmichael
Sound Design: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz
Mix: Barking Owl
Audio Engineer: Brock Babcock
And here is last year's spot:
Is it possible to have work-life balance in the advertising biz? Sure, with the right amount of self-inflicted sabotage.
That's the idea behind "The Happy Hour Virus" from Colorado agency TDA_Boulder, whose tongue-in-cheek recruiting effort encourages workaday types to fake a computer catastrophe and leave work early.
The HappyHourVirus.com site explains TDA's workplace philosophy: "We are all better employees if we achieve something called work-life balance. However, pursuing that goal is not always an easy task in today's corporate culture. Please use the Happy Hour Virus to leave work early and enjoy the company of friends, family or co-workers. We are aware that this might jeopardize your productivity the following day, but we are willing to take that risk on your behalf. And if this sounds like a philosophy you could live with, learn more about us here." That last word links to an employment application.
Visitors to the site can click a button to select one of three "crashed computer" motifs—"Kernel Panic," "Broken Monitor" or "Blue Screen of Death"—to make it seem as if technical troubles are forcing them to call it a day. I'd use one of the fake screens to help me escape from AdFreak a few hours early, but I'd still need a hacksaw to break these ankle chains.