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BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s

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Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand...

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