Contradiction is the key to this brilliantly graphic online spot for Poo-Pourri, a toilet spray that eliminates odor. They took a beautiful woman with a refined British accent and gave her a complete potty mouth. From the moment she admits she just "birthed a creamy behemoth from [her] cavernous bowels," I was glued to my seat. In fact, the Poo-Pourri girl spent two days sitting on that toilet for the spot, discussing her tenacious skid marks and being licked by cows. But it's not all shits and giggles. She also dumps a steaming load of information on us, with explanatory poop-related animation. It needs it, because Poo-Pourri (yes, it's a real product) is the only toilet spray that you use before you pinch a loaf—a difficult concept for those of us used to aerosol sprays and old-fashioned matches. The spot, which has topped 1.5 million YouTube views in three days, is courtesy of the Harmon Brothers, two guys who launched their own product, Orabrush, before moving on to handle Poo-Pourri's marketing with even more style. Smart move. Poo-Pourri will come out smelling like roses if the product is half as winning as the Poo-Pourri girl. Credits below.
CREDITS
Director, Writer: Joel Ackerman
Additional Writing: Daniel Harmon, Jeffrey Harmon
Producer: Tess Kelly
Director of Photography: Tel Stewart
Poo-Pourri Girl: Bethany Woodruff
Boyfriend: Jordan Hunter
Editor: Tel Stewart
Artwork: Daniel Harmon, Nicole Story
Animation: Tel Stewart
Dress Created by: Nicole Story (amazing Poo-Pourri employee!)
Makeup, Hair: Michelle Miles
Gaffers: Tyler Stevens, Kelsie Moore
Set Construction: Jonas Sappington, Dallin Blankenship