Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

What to Do Next When Your Brand Gets Surprise Earned Media

$
0
0
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend's business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing...

Viewing all articles
Browse latest Browse all 11736

Trending Articles