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Funky Chickens Rule the Viral-Video Roost for Mercedes


Once again, subservient chickens make a branding video go viral. Mercedes-Benz and German agency Jung von Matt/Neckar are nearing 1.5 million views in less than a week with this extremely offbeat ad starring some white-gloved Mummenschanz types who help chickens "dance" to Diana Ross's disco classic "Upside Down." Supposedly, this demonstrates the automaker's "Magic Body Control" suspension system. The birds' bodies sway, but their feathered faces stay sublimely still, staring stupidly into the camera, as delighted YouTube viewers, myself included, stupidly stare back. This is why Al Gore invented the Internet. This is advertising! Go suck an egg, Boy Hitler!

UPDATE: Was there a thief in the creative hen house? Ogilvy did a similar spot for Fujifilm back in February. Thanks to @axelk for the heads up.

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