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5 Marketing Trends Shaping the Paris 2024 Olympics

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The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympic Games, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities--including Jimmy Fallon, Snoop Dogg, Call Her...

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