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Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers’ Data

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Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is announcing its first partnerships, with DoorDash and Best Buy. The two retailers will test Symbiosys' technology, which lets advertisers buy and target...

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