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Publicis Groupe to Acquire Influencer Marketing Leader Influential

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Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential's network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue....

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