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The Majority of Men in the U.S. Now Use Skincare Products

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Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. "Our research shows a growing market for male...

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