New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an enormous stress ball on Broadway between 45th and 46th Streets, giving New Yorkers and visitors a chance to "squeeze their burdens away." The giant ball doesn't work like a regular stress ball—you'd never get your hand around it—but perhaps you were meant to just give it a big hug, mon. In any case, its big smiling face served as a de-stresser by itself. And if all else failed, reggae artist and Jamaica native Gyptian was on hand to perform his mellow tunes for the crowd. More images, and credits, below.
CREDITS
Client: Jamaica Tourist Board
Agency: Draftfcb, New York
Chief Creative Officer: Javier Campopiano
Group Creative Director: Kevin Jordan
Creative Directors: Bruno Acanfora, Ariel Abramovici
Associate Creative Director: Lucas Bongioanni
Group Management Director: Wendy Glass
Account Supervisor: Ashley Hughes
Account Executive: Molly Burns
Producers: Joe De Franco, Susie Rofe, Daunno Jason