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It Started With One Beer, but Samuel Adams Is So Much More

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In 1984, Jim Koch walked away from a career at a prestigious Boston consulting firm to start brewing beer in his kitchen--an ambition even his father, a brewer himself, called "the dumbest f--ing idea he'd ever heard." Back then, most microbrews were of dubious quality, made using decommissioned dairy equipment. (Home brewing had only been...

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