Arrghh … can't breathe … too much cuteness! TBWA\Chiat\Day in Los Angeles crafted these 60 seconds of adorable hi-jinks as part of Best Friends Animal Society's pro bono campaign to raise awareness for pet adoptions, a cause near and dear to the heart of legendary adman and agency chairman Lee Clow. The clip shows Instagram photos of four rescued pets—Lil Bub, Nala Cat and two pups named Ginny and Tuna—who each enjoy various measures of Internet fame. Ginny's got a space helmet. She's a widdle dog-stronaut! Sorry. This stuff's face-meltingly cute. And I don't even like cats. But I'll make an exception here. Clow says, "Wouldn't it be great if we could get people to see that the smart, cool and socially responsible thing to do is to rescue a pet rather than buy them from a breeder or a pet store?" Fair enough. Plus, if they had pets, folks wouldn't act all catty like that woman in the Tenth Life Rescue spot from a few months back.
