Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11632

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever

$
0
0

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are some kind of awkward hipster mating plumage now, so it's only ill-fitting that Coke Zero has capitalized on it with the Coke Zero Sweater Generator, built by Droga5. You design a sweater with minimal Coke branding, and it goes into an online gallery where other people can vote on the best/worst designs. The top 100 will be made and sent to their creators, who will probably model them on Facebook. Above is the one I made.


Viewing all articles
Browse latest Browse all 11632

Trending Articles