Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon for pants in Kmart's general direction. A back-and-forth ensued, with the phrase "twigs and berries" eventually being used. This is what American corporate retail has come to, people.
@Kmart, to be brief, we just thought your twigs and berries might want an extra layer ;)— JCPenney (@jcpenney) November 21, 2013