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From Pink Pony Club to Whiskey River: ACL Fest’s Multigenerational Crowd Draws Longtime Sponsors

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Hundreds of pink cowboy hats dotted the enormous crowd in Zilker Park for the last day of ACL Festival 2024, a nod to pop sensation Chappell Roan's drag-inspired, over-the-top aesthetic. But while the Chappell stans may have been the most visible, marketers have continued to return to the Austin, Texas-based music festival year after year...

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