Here's a wonderful little candy commercial from LoweFriends in Denmark that pulls off a rare trick. It's both edgy and traditional—with several F-bombs in the voiceover balanced out by an actually quite sweet story line about a goth girl who doesn't want to smile in public, but can't help herself while eating her delicious Nørregade candies. Likewise, the tagline, "Be happy in your mouth," is both somewhat suggestive yet disarming.
The spot just won gold at the Epica Awards, leading the agency to post on its Facebook wall: "Fuck we are happy." Credits below.
CREDITS
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard