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GroupM Exceeds Goal to Double Women’s Sports Investment

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Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports. Today, there are no buzzer-beaters necessary. The company has officially achieved its goal. Though GroupM didn't share total volume numbers, the company told ADWEEK it's already...

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