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Crayola Expands Its Palette With Major Push Into Toys This Holiday


After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign.

The oh-so-WASP-y spots, from mcgarrybowen, are cute and appealing to kids—particularly the ad for Create to Destroy—while also highlighting perks for parents. (Look, my kid is using markers on my carpet and I'm not Hulk-ing out because they're washable!)

While the new products are toys, they're still completely Crayola—the Melt n Mold toy transforms broken down crayons into toy shaped crayons—which makes for some nice brand continuity.

All of the new Crayola products are out in time for you to drop them in your shopping cart and throw some elbows during Black Friday shopping today.

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