Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn.
In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a porcelain Christmas tree topper voiced by Sopranos star Lorraine Bracco. We begin in the late '70s, as Mom brings the ornament home, where it will witness all sorts of shenanigans over the next 34 years. Holidays bring the usual family stresses for the McDermotts, but three decades later, something finally comes along that brings them all together for a quiet few hours—Netflix streaming.
The spot is nicely shot by Matt Aselton of Arts & Sciences—all the period details are fun. (Even today, the McDermotts retain a stubborn '70s vibe.) And Bracco's voice is as rich and evocative as ever, perfect for an ad with vintage touches.
Not sure watching Forrest Gump is really what will bring the family together this holiday, though. Shame the second season of House of Cards won't arrive for another couple months.
Print ad and credits below.
Spot: "Tree Topper"
Chief Marketing Officer: Kelly Bennett
VP/ North America Marketing: Jerret West
Global Creative Director: Trent Good
Senior Producer: Kara Pierce
Senior Marketing Manager: Megan Imbres
Creative Marketing Manager: Crystal Ponzio
Agency: Deutsch, Los Angeles
CCO: Pete Favat
Group Creative Director: Gavin Lester
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Producer: Rachel Seitel
Production Company: Arts & Sciences, Los Angeles
Director: Matt Aselton
DP: Corey Walter
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Line Producer: Zoe Odlum
Editorial Company: Arcade Edit, Los Angeles
Editor: Geoff Hounsell
Executive Producer: Damian Stevens
Assistant Editor: Glenn Teel
Producer: Gavin Carroll
Post Facility: MPC, Santa Monica, Calif.
Colorist: Mark Gethin
Post Facility (Online): MPC, Santa Monica, Calif.
Online Artist: Mark Holden
Online Assistant Artists: Adrian Leva
Producer: Abisayo Adejare
Executive Producer: Lexi Stearn
Sound Design: Henry Boy, New York, NY
Audio Post: Lime Studios, Santa Monica, CA
Mixer: Rohan Young
Assistant: Jeff Malen
Executive Producer: Jessica Locke
Shoot Location: Chicago
End Tag treatment: Laundry, Los Angeles
Additional Deutsch Credits:
Mike Sheldon, CEO
Kim Getty, Director of Account Management
Account Management Credits:
Group Account Director: John McGonigle
Account Director: Christi Johnson
Account Supervisor: Michal David
Director of Business Affairs: Abilino Guillermo
Business Affairs Manager: Maggie Pijanowski
Director or Broadcast Traffic: Carie Bonillo