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What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones


Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will be complete without one." Even so, don't expect the pad to be included with your next split-level colonial.

Roughly the size of a welcome mat and equipped with tiny landing lights, the C21 is, in fact, a fictitious item, promoted in yet another quick-turnaround, tongue-in-cheek video from Boston ad agency Mullen. These promos riff on buzzy current events, in this case Jeff Bezos's claim that Amazon will offer deliveries via flying bots sometime in the future. (Such a system at Walter White's Albuquerque home—listed "for sale" by Century 21 in a Craigslist ad timed to the Breaking Bad finale—would've been invaluable for receiving drone-dispatched beakers, Bunsen burners, Badfinger CDs, etc.)

Alas, since Bezos made his announcement on 60 Minutes last Sunday, it's become increasingly clear that in light of regulatory hurdles and safety concerns, it may well be Century 22 before drone deliveries become commonplace.

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