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Jesus, Gandhi and Mother Teresa Stump for UNICEF in Extremely Virtuous Holiday Ads

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Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for UNICEF Sweden.

I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a UNICEF banner to help save kids' lives.

The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.

It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.

CREDITS
Client: UNICEF
Director of Communication: Petra Hallebrant
Senior Marketing Officer: Jim Carlberg
Marketing Officer: Åsa Lee

Agency: Forsman & Bodenfors
Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf
Account Supervisor: Jacob Nelson
Account Manager: Lena Birnik
Agency Producer: Magnus Kennhed, Helena Wård
PR: Desirée Maurd
Designer: Nina Andersson
Original: F&B Factory

ACNE Production
Director: Torbjörn Martin, Tomas Skoging
Executive Producer: Petur Mogensen
Producer: Fredrik Skoglund
Account Manager: Jacob Englund
Director of Photography: Christian Haag
Costume: Patrik Hedin
Make Up: Sanna Riley
Set Designer: Cian Bournebusch

Special Thanks during the film production
Post Production: Chimney Pot
Camera and Lights: Ljud & Bildmedia
Casting London: Aston Hinkingson
Casting Los Angeles: Stone
Casting and Location Sweden: Röster (voices, places, faces)

Stills
Photographer: Pelle Bergström / Skarp Agent
Stylist: Lotta Agaton / Link Deco
Retouch: Bildinstitutet

Radio
Production Company and Casting: Flickorna Larsson

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