Quantcast
Channel: Adweek Feed
Mark channel Not-Safe-For-Work? cancel confirm NSFW Votes: (0 votes)
Are you the publisher? Claim or contact us about this channel.
0

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign

0
0

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life!

That's the upbeat message of TurboTax's new campaign from Wieden + Kennedy, themed "It's Amazing What You're Capable Of." With ads already running on TV and online, the campaign will also include a 60-second Super Bowl spot—the brand's first. (In addition, parent company Intuit is donating a 30-second Super Bowl ad slot to a small business selected by voters.)

Each ad in the TurboTax campaign focuses on the major life decisions you make each year that can have an impact on your taxes. "That's what taxes are: a recap, the story of your year," notes the narrator. And speaking of the narrator, it sure sounds like character actor John C. Reilly, but as with many celebrity-voiced campaigns of late, the agency couldn't confirm that due to contractual obligations.

Check out the anthem spot below and a few more executions after the jump.

Latest Images

Trending Articles


Anushka is missed 'SO BADLY'


GPGT - OMG! Busty zehzeh ky fap!!


Jessica Bolinspires


John Pittman


Map icons not working


Burger King Gets Passionate With McDonald’s For Pride Ad Campaign


¡ 𝙈𝙞𝙖 !


SSIS Error 0xC020801F With OData Source - Connection on Microsoft Dynamics CRM


AUDIO | -DJ MIDO SELECTOR -WizKid - Daddy Yo RMX | Mp3 Download


Copperhead [BRRiP] [MULTI]